Resource Report: Is Your Nonprofit’s Marketing Team Everyone?

Flickr user Tamer Koseli

Flickr user Tamer Koseli

When describing their positions, I have heard many nonprofit employees claim that they do, well, a little of everything! It’s an admission proclaimed with equal parts exhaustion and proud resilience. There may not be as much in the coffers as we would like or hours in the day but personal involvement, cooperation, and passion for an organization can trump some of the practical obstacles nonprofits face.

Taking time to shape and build a strategy for telling your nonprofit’s story is becoming increasingly important. We are in fact living in the most visually proficient culture ever seen by humanity. As Liz Banse of Resource Media put it, “Ten percent of all of the photographs made in the entire history of photography were made last year.” A not surprising effect of this culture is the necessity for organizations to purposefully build images for themselves, a brand. Today many nonprofits are asked to be committed, passion-driven, impact focused organizations as well as their own marketing teams.

Establishing the demand for better, more emotionally engaging stories is swiftly becoming one of the highest valued skills for nonprofits.

With our upcoming “Photo Field Trip” workshop this Wednesday, we wanted to take some time to explore a few excellent resources which discuss the importance of visually engaging your audience.


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Job Opportunities: Fort Wayne Children’s Zoo Development Director and Assistant

Ft. Wayne Zoo logoPOSITION: Development Director (Full-Time)

This position is responsible for organizing and directing the zoo’s donor development and fund-raising activities, to include: sponsorship, in-kind donations, fundraising events, major gifts, annual campaign, grants, capital campaigns, planned giving, and endowment. Successful candidate will be able to build upon strong achievements of this three-person department. Bachelor’s degree in a related field is required, and three years or more of development experience is strongly preferred. For a full job description and application, see

This is a full-time, exempt position requiring at least 40 hours per week. This position occasionally requires work on weekends, evenings, and holidays.

To apply: submit cover letter, resume, and application by mail: Zoo, Attn: Employment (Development Director), 3411 Sherman Blvd, Fort Wayne, IN 46808; deliver to zoo office 8am-5pm daily; or email to

Application Deadline: Sunday, October 12


POSITION: Development  Assistant (Full-Time)

The Development Assistant is responsible for the daily organization of development duties, check processing, database management, event support, and other functions as directed by the Development Director. This is a full-time position that requires organization, discretion, knowledge of office procedures, excellent communication skills, computer knowledge, and attention to detail. A college degree and knowledge of donor software and graphics software is preferred. For a full job description, see

This is a full-time position requiring availability for a 40-hour work week year-round. This position occasionally requires work on weekends, evenings, and holidays.

To apply: submit cover letter, resume, and application by mail: Zoo, Attn: Employment (Development Assistant), 3411 Sherman Blvd, Fort Wayne, IN 46808; deliver to zoo office 8am-5pm daily; or email to

Application Deadline: Friday, September 26


A Fundraiser’s Journey: Take Stock, Start Small

Kelly picKelly Updike , a Fundraiser’s Journey blogger for PCNRC

Take stock, start small

In the beginning, there was a list of members and it was in Excel.

We thought it was a decent list, about 400 names. Not too many email addresses, some name duplications. Oh, and a couple of people on it were deceased.

Besides writing grants for building projects, an annual membership program was our only fundraising tactic. When someone, once or twice a year, would mail a check as a flat-out, out-of-nowhere gift, we didn’t know what to do with it. We thought our only way of recording the gift, so as not to lose the contact information, was to make the donor a member. We didn’t even have gifts or donations as a line-item in the budget.

But we knew there was a big wide world of fundraising out there and we wanted to join it. We wanted to be professional fundraisers who ask for money and get it! We wanted to play with the big kids! (more…)

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Reminder: Introduction to Photography Workshop


Ever hear of “the magic hour”? We’ll give you the rundown!

Don’t forget to register for our very first introductory photography workshop: “Photo Field Trip: Focusing Your Nonprofit’s Image

Within this session we will explore some of the fundamental building blocks of visually representing your organization through photography. The workshop will be broken down into 3 parts:

  • Building a Vocabulary: What are the incremental parts that make a photograph?
  • Selecting and Editing an Image: We will take a minor “Field Trip” around the immediate downtown area to take some photographs. We will then return to the Library to practice on free photo editing software.
  • Intent and Purposes: Let’s consider what an image is saying about your organization.


  • While it is not necessary to bring a camera, we do highly recommend participants bring a high resolution smart phone, tablet, or digital camera so that you may have the opportunity to practice within a group setting.
  • If you do bring a camera/device, please be sure to bring any connections you will require to upload pictures to a computer.
  • As we will no doubt be practicing with a large range of equipment, please be aware devices you use to take photographs and the computers the library has available may not be compatible. If this is the case we will provide you with photos to practice editing.

A brief disclaimer: While any one may register (YES, even You!) please be aware this workshop is intended for individuals with very little to no experience with photography or using digital cameras on various mobile devices.

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Job Opportunity: Director of Development and Communications

A Friend's House LogoPosition Title:  Director of Development and Communications

Reports To: Executive Director

Job Classification:  Full-Time

Position Summary: A Friend’s House, a residential facility for women, has a position requiring strong writing skills and experience in fundraising. Duties include:

  • Grant writing
  • Soliciting funds from donors
  • Events coordination
  • Newsletter writing.

Apply at 1001 Clark Ave, Bluffton, IN or call 260-824-5556.

For more info about A Friend’s House, go to

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Executive Transitions … are Inevitable. Prepare with Reliable Resources

Every organization faces an executive transition sooner or later.

Even in emergencies, organizations that plan ahead are better prepared to serve their missions through the change.

Not long ago, Marilynn offered a program on resources to guide you through the process. We’ve updated those here.

As we welcome so many new nonprofit (and library!) directors to our agencies, and as so many boomer leaders consider retirement, let us all consider the necessary steps to a successful executive transition.


Link to May 23@4 Powerpoint Presentation, “Executive Transitions” (more…)

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September 23@4 | Internet Research: Digging Deeper


Access business profiles, discover new-to-you library and online databases and learn how they can support your organization.

You’ve done your foundation research on the FDO. Now you are interested in business profiles you couldn’t find. Where do you turn?

Marilynn will show you online resources like AtoZ databases, Muckety and more in this 23@4 program which will be in the computer classroom at Main.

September 23rd | 4:00 – 5:00
Main Library, downtown | Computer Classroom

Seating is limited. Register here to attend.

23 @ 4 Programs provide you with an overview of a topic, quality resources and materials packed into 60 minutes. These sessions give you materials to explore to support your independent learning.

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Welcome Greta Southard, New ACPL Director

Greta Southard, ACPL Director

Today, the Allen County Public Library welcomes Greta Southard as our new director.

Perhaps you’ve heard a few things about her previous experience. One of our favorite reads about Greta’s work include this piece from her most recent appointment as director of Boone County Public Library.

Southard has also served as executive director of Public Library Association. We are impressed with her background and delighted that she’s taken interest in our community. We expect good things to come!

Welcome, Greta!

To celebrate our own executive transition and to make good use of the experience, we’ll be re-posting and updating useful resources on Executive Transitions soon. We anticipate and already see many transitions taking place in your organizations and we look forward to supporting you before, during and after. 

As always, if you have questions, let us know.

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Many thanks and congratulations, Jeff Krull!

Jeff Krull, retiring ACPL director

No doubt you’ve heard the news.

Allen County Public Library director, Jeff Krull is retiring. Tomorrow is Jeff’s last day.

Here’s our open note to our retiring fearless leader:

We wanted to take one last opportunity to thank you, Jeff.

You’ve stewarded our resources well and ensured the residents of Allen County access to world-class library services – through many financial storms.

As a leader in education, you’ve set a standard for honoring the principles of library leadership and left a legacy for our community.

Perhaps your biggest professional legacy lies in garnering the support to realize a revitalized downtown led by the library’s renovation.

Personally, it’s been repeated through the years that you’re a stranger to no one. You are known by many for your generosity of conversation. Always a kind word. An exchange. Easy to talk to. Never met a stranger.

You’ve been a friend to us all and we are grateful.

Best wishes to you and Alice in retirement.

*When you’re feeling rested, consider nonprofit board service … Too soon?


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Job Opportunity: Director of Community Health Initiatives with The Lutheran Foundation

Lutheran Gradient_RGB-01Position:  Director of Community Health Initiatives
Report to:  CEO
Job Classification:  Full-Time, Exempt

Position Summary
The Director of Community Health Initiatives will lead efforts to build strategic partnerships and collaborations addressing healthier lifestyles, providing programmatic leadership focusing on mental, physical, and spiritual health.

Specific Responsibilities

Provide Leadership and Cohesion
Facilitate Community Change Strategies
Facilitate Engagement from Community Organizations to Achieve Impact
Monitor and Evaluate Effectiveness of Group Efforts

Key Competencies
•    Ability to advocate for and promote The Lutheran Foundation’s mission effectively, with emphasis on building a healthier community.
•    Highly skilled at relationship building and communication.
•    Experience with community engagement and project management.

Qualification Requirements
•    Bachelor’s degree, Master’s degree preferred and minimum three to five years of experience with building strategic partnerships and collaborations.
•    Minimum three to five years of experience in developing, implementing, and managing projects (experience of health projects is desirable).

Please click through to The Lutheran Foundation’s website for more details, including application information.

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