When describing their positions, I have heard many nonprofit employees claim that they do, well, a little of everything! It’s an admission proclaimed with equal parts exhaustion and proud resilience. There may not be as much in the coffers as we would like or hours in the day but personal involvement, cooperation, and passion for an organization can trump some of the practical obstacles nonprofits face.
Taking time to shape and build a strategy for telling your nonprofit’s story is becoming increasingly important. We are in fact living in the most visually proficient culture ever seen by humanity. As Liz Banse of Resource Media put it, “Ten percent of all of the photographs made in the entire history of photography were made last year.” A not surprising effect of this culture is the necessity for organizations to purposefully build images for themselves, a brand. Today many nonprofits are asked to be committed, passion-driven, impact focused organizations as well as their own marketing teams.
Establishing the demand for better, more emotionally engaging stories is swiftly becoming one of the highest valued skills for nonprofits.
With our upcoming “Photo Field Trip” workshop this Wednesday, we wanted to take some time to explore a few excellent resources which discuss the importance of visually engaging your audience.