“Purpose” is key to engaging students in volunteering and many are eager to donate their biggest asset- TIME. Research from May 3, 2016 Bureau of Labor Statistics shows that “77% of college students said they’re more likely to volunteer when they can use their specific skills or expertise to benefit a cause.” Purpose is empowering. Just as students are seeking to find purpose in their education and career-choice, they look to find purpose in their volunteering activities. We need to remember that college students are “people.” Individually, each is looking to belong to a social network, feel loved, and know that they are making an impact. Helping them find ways to do so is connecting them to realize the purpose of their giving and volunteering actions. As a Volunteer Manager you’ll have to do your homework.
Selling your project to College Administration and Faculty: Local colleges and universities may have a Volunteer Program already in place and you can contact the staff. If not, contacting the Career Placement Center and Student Center are great places to start. Or, you may have to contact Academic Division Heads to discuss the prospects. Our agency has had great results when we contact the Business, Finance and, Accounting Divisions for recruiting VITA Tax Volunteers. Nursing and PA students provided needed support in health related events such as a Military Standdown for Homeless Veterans. Volunteers from Technical Colleges provide needed skill-based service for repair and construction projects. A number of Instructors and Administrators often offer extra credit for volunteer service and encourage students to serve. You’ll be helping academia provide students with real-life experience and broaden their practice and proficiency in the field they are working to master.
Designing your project: A project for busy college students will have to be crafted to meet their tight schedule.
- It should be at a convenient time and a location.
- It should enable them to serve with their peers. Create a group-like experience.
- A drop-in volunteer opportunity creates spontaneous volunteers.
- Design transformational experiences that highlight how the work makes a real impact.
- PROVIDE FOOD!
Marketing the event:
- Start and end with Social Media: Twitter, Google+, Vimeo, Digg, Flickr, Pinterest, and don’t forget Facebook.
- College Fairs with “old fashioned” printed fliers.
- Participate as a work location in a university’s Day of Service event such as IPFW’s The Big Event.
- Look for pre-formed groups such as athletic teams, student government, and clubs.
- Make sure you demonstrate the need that this completed project will fulfill.
Selling your project to the students: Give them reasons to volunteer.
- Tell your story and sell your cause as a “stress-reliever”. College is stressful. But if students volunteer for an organization that serves the less fortunate, they get a chance to see how others live compared to their own life. Nothing relieves stress better than gaining some perspective on how the world really works. Gratitude is an excellent study tool.
- Be as flexible and transparent as possible.
- Offer projects that can be done online.
- Many students express frustration with long, inefficient and unnecessary training and orientation. Even better: put them online.
- Let them know how volunteering is really worth their time during college years.
The mantra is that a few hours volunteering could change their life and help their future career
-learn to work as part of a team
-learn how to be a leader
-build their resume as they explore careers
-confirm their career choice
-expands their networking connections
-increase chance of scholarships and getting into grad school
We’ve found that a large number of Millennial, Generation X, Generation Y, and Baby Boomer volunteers started their service in college and it became a lifetime commitment. And remember the old adage, “People volunteer because they were asked.” You don’t want them to miss the opportunity to serve.
*Post written by Jean Joley, Executive Director at Volunteer Center RSVP