When: Thursday April 20, 2017 from 5:30pm – 8:00pm
Location: St. Francis Historic Women’s Club
What: Are you a board member with 3 years or less or seeking board service? Join us for a free dinner and networking event with other nonprofit professionals in a beautiful local space downtown. Conversations on governance topics will be facilitated throughout the catered meal. Stay for the after dinner presentation of an interactive mock board meeting with a focus on Robert’s Rules of Order starring Indiana actors and featuring an original and entertaining script. A success last year, this event is a mix of education, comedy, and socializing. We want you to learn, laugh, and engage!
“Plans are of little importance, but planning is essential.” Winston Churchill
“…plans are worthless, but planning is everything.” U.S. General Dwight D. Eisenhower
Interesting quotes aren’t they? Neither great man was referring to the strategic plan nonprofit organizations should have, but the principle is certainly apropos nonetheless. Planning for Strategic Planning is essential to effective organizations and often required for applying for foundation funding.
Below is the information that was presented at the August 23@4 program.
In 2016 saw another successful Meet the Funders event which began in the ACPL Theater with a panel of foundation representatives discussing trends in the nonprofit sector, particularly philanthropy.
The question of awarding general support or multi-year grants drew the following responses from our panelists:
CFGFW: 90% of our awards are for general support, but we do not award multi-year grants.
Foellinger: we provide both.
Lincoln: presently we provide program support only, though is includes overhead and they award some multi-year grants.
McMillen: our major interests is Wildcats for which we provide general support, for others only capital is funded.
AWS: our first priority is program support, which also includes overhead; second is capital and third is general support. We award few multi-year grants.
A question from the audience about the Fair Labor Act and its effects on local nonprofits elicited mutual concern from the foundations with at least one saying that are looking at the impact it will have. If you want to know more, a Briefing prepared by Indiana Nonprofit Sector Project Kirsten Grønbjerg, Director, Indiana University SPEA reports that “ …the new regulations in the Fair Labor Standards Act are likely to significantly threaten the financial capacity of many nonprofit organizations in Indiana and elsewhere.
Another audience member’s question was about whether having a professional grantwriter is advantageous to their nonprofit’s grant application. Responses from panelists included the following tips (paraphrased):
“A professional grantwriter is not always best…while their writing will be quite good, passion is often missing.”
“…this is a great opportunity for [your] nonprofit board…get them involved [in the application process and writing]”.
“Have the nonprofit’s name and the contact information on the proposal. [I] may not remember the organization and you, just because we spoke on the phone.” Continue reading →
Justin Sheehan, from Crown Jewel Marketing, last month gave a presentation about storytelling. He asked questions such as
How do we stand out?
How do we cut through the clutter?
How do we get the attention of our donors, volunteers, and the community?
His answer was by a solid brand that is anchored by a clear and compelling message. Simple enough, right?! It can be. However, we must remember that the definition of ‘brand’ is every experience and interaction your audience (aka the hero) has with your organization. It’s the way you answer the phone, the way your facility looks, etc.
For the remainder of the presentation, Justin walked the audience through multiple stories identifying the hero, problem or need, the guide, plan, success, failure, and the call-to-action. As a group we then applied this storytelling model to a few nonprofits in the room.
You are invited to the third and final Marketing Seminar Series of 2016! Join us to get answers from professionals and connect with your peers.
Who: Justin Sheehan is the owner of Crown Jewel Marketing, a Fort Wayne-based marketing agency for small businesses and nonprofits. Justin’s has a passion for helping people and organizations reach their dreams and full potential. Through his work at Crown Jewel, he is able to share his client’s vision and values with the customers whose needs they hope to meet.
Justin believes that starting with a solid foundation of storytelling and brand creates the most effective marketing campaigns. This foundation develops the best experiences for customers.
Justin’s work has taken him all over the U.S. and world including the Europe, Asia and Central America. He hopes to share his vision with organizations beyond his home town. Justin is married to his beautiful wife, Alethea, and has lived in Fort Wayne his whole life.
What: Brand is the foundation for your nonprofit’s marketing, storytelling, and fundraising efforts. Your brand is not only the “promise to the customer” – it’s every experience and interaction your audience has with your organization. From how your website looks and functions, to the style of business cards, or to the messaging in a donor letter.
By refining your messaging, identifying your organization’s story, and updating your marketing materials and channels, you can accurately reflect your brand which will improve your nonprofit’s marketing effectiveness.
Here are your take-a ways: (1) your brand, (2) creating your organization’s brand script, and (3) implementing your brand scrip into marketing channels/materials.
Where: Allen County Public Library, Meeting Room C
When: Thursday July 21st, 2016 11:30 – 1 pm
Format: Lunch and networking from 11:30 to 11:45, presentation from 11:45 to 12:45, and then Q&A, networking, and filling out evaluations from 12:45 to 1:00.*Please note you are welcome to bring your own lunch. Lunch will not be provided.