Marketing Seminar Series 2017

You are invited to attend our Marketing Seminar Series of 2017! Join us to get answers from professionals and connect with your peers.

Graphic Design in Microsoft Office

Rachel’s talk will provide you with marketing tips and tricks. She will discuss and show you how to best utilize the tools available in Microsoft Office (namely Word and PowerPoint) to create materials for your organization that are clean and well-designed.

Rachel Hammitt is a graphic designer and photographer living and working in Fort Wayne, Indiana. She does design work for her alma mater, Wheaton College, and a variety of freelance work. Rachel loves to create and design pieces that are both beautiful and functional. Her goal as a designer and photographer is to help bring people’s vision to life, with clarity and heart.

When: Friday, June 2, 2017 1:30pm-3:30pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

WordPress for Nonprofits

Need to create or update your organization’s website? This workshop will go over website basics for nonprofits including why having a user-friendly website is important, what makes a website user-friendly, and how to make (and maintain) a website easily with WordPress.

Amanda Neumann is the Director of Theater Operations at Fort Wayne Cinema Center, volunteer Fandom Forward Project Leader at the Harry Potter Alliance, and Volunteer Coordinator for Hobnobben Film Festival. She hold Bachelor’s degrees in Women’s Studies and English Communication.

When: Tuesday, August 8, 2017 10:00am-12:00pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

 

Governance Out Of The Box – April 20th, 2017

governance-out-of-the-box-april-12-2016Governance Out Of The Box

When: Thursday April 20, 2017 from 5:30pm – 8:00pm

Location: St. Francis Historic Women’s Club

What: Are you a board member with 3 years or less or seeking board service? Join us for a free dinner and networking event with other nonprofit professionals in a beautiful local space downtown. Conversations on governance topics will be facilitated throughout the catered meal. Stay for the after dinner presentation of an interactive mock board meeting with a focus on Robert’s Rules of Order starring Indiana actors and featuring an original and entertaining script. A success last year, this event is a mix of education, comedy, and socializing. We want you to learn, laugh, and engage!

How: Register HERE

Cost: FREE to you

*Get on Board is a project of the Paul Clarke Nonprofit Resource Center with grant support provided by Foellinger Foundation.

 

Planning for Strategic Planning

 “Plans are of little importance, but planning is essential.” Winston Churchill

“…plans are worthless, but planning is everything.” U.S. General Dwight D. Eisenhower

Plan to PlanInteresting quotes aren’t they?  Neither great man was referring to the strategic plan nonprofit organizations should have, but the principle is certainly apropos nonetheless.  Planning for Strategic Planning is essential to effective organizations and often required for applying for foundation funding.

Below is the information that was presented at the August 23@4 program.

Strategic Planning to Plan PowerPoint

All About Strategic Planning

Effective Strategic Planning

Facilitation

How Not To Do Strategic Planning

How To Start Strategic Planning

Matrix Map

Strategic Planning Toolkit

Strategic Planning Kit for Dummies

 

Who’s your hero?: Storytelling from Crown Jewel

Justin Sheehan, from Crown Jewel Marketing, last month gave a presentation about storytelling. He asked questions such as

  1. How do we stand out?
  2. How do we cut through the clutter?
  3. How do we get the attention of our donors, volunteers, and the community?

His answer was by a solid brand that is anchored by a clear and compelling message. Simple enough, right?! It can be. However, we must remember that the definition of ‘brand’ is every experience and interaction your audience (aka the hero) has with your organization. It’s the way you answer the phone, the way your facility looks, etc.

For the remainder of the presentation, Justin walked the audience through multiple stories identifying the hero, problem or need, the guide, plan, success, failure, and the call-to-action. As a group we then applied this storytelling model to a few nonprofits in the room.

Conversations at the Coffee ShopCheck out Crown Jewel’s website for Justin’s PowerPoint presentation and story guide. In addition, Justin is offering free one hour consultations, “Conversations at the Coffee Shop,” to help your nonprofit fill out it’s story guide.

23rd @ 4pm: Performance Reviews

Is your nonprofit too small to have a human resources department?

perfreviewSmall nonprofits have limited staff and some of those wear multiple hats so adding HR responsibilities to their duties may mean performance reviews aren’t a top priority.  Part of the difficulty is that nonprofit managers simply don’t have the will to perform unpleasant tasks, like telling someone in their employ how poorly they are doing.

Performance reviews are tough and time consuming, but postponing until a crisis occurs is problematic. Marilynn Fauth will provide resources and examples of the employee assessment process which you may find useful in your nonprofit.

Topics to be covered:

  • Where to find federal and state labor laws;
  • record keeping obligations from the EEOC;
  • the value of self-evaluation forms;
  • elements of a successful assessment process;
  • what questions are appropriate and
  • the best practices in nonprofit HR.

Come to this information session to learn and share your experiences with your nonprofit colleagues! Register for this free program here.

23rd @ 4pm programs are held on the 23rd of every month where the date falls during the work week. They are intended to introduce information in an informal setting in one hour or less and are perfect forums for networking with, and learning from, others in the sector.

Marketing Program on PSAs

You are invited to the second Marketing Seminar Series of 2016! Join us to get answers from professionals and connect with your peers.

Eugene
Eugene Gussenhoven

Who: Eugene Gussenhoven, Public Access Educator at Access Fort Wayne

What: Mr. Gussenhoven will be speaking about what Access Fort Wayne can do for your nonprofit and steps involved in creating a public service announcement.

Where: Allen County Public Library, Meeting Room C

When: Thursday May 19, 2016 11:30 – 1 pm

Format: Lunch and networking from 11:30 to 11:45, presentation from 11:45 to 12:45, and then Q&A, networking, and filling out evaluations from 12:45 to 1:00.*Please note you are welcome to bring your own lunch. Lunch will not be provided.

How: Sign up here to attend.

For-Profit Marketing Strategy Success

For our first Marketing Seminar Series this year we invited for-profit Cyclone Social’s Founder and President – Andrew Lamping. In the hour and a half brown bag lunch presentation, he provided some great words of wisdom and tips for marketing.

Lamping began with saying “strategy trumps advertising.” Your strategy begins with the sales process. The sales process steps are:

  • loyalty  strategy marketing sales
  • buy again/or refer
  • buy/visit (create a remarkable experience)
  • invite (have real conversations with your audience and find your brand’s voice)
  • intrigue (tell your story)
  • expose (show content to your audience)
  • identify audience (listen for trends and what people are saying on social media)

All of these steps aim to build long term sustainability. Lamping suggests to work backward, from the bottom (identify audience) up (loyalty).

In addition, our guest speaker shared an advance marketing tip for exposing your audience to specific content – Facebook dark post or unpublished post ads. It is an ad post that does not show on your page. It is only visible to the audience you target in their news feed. This is a good tool to test different ads or content to difference audiences without flooding your page. Lamping was not able to get into the specific steps to create a Facebook dark post due to time. However, there are numerous videos on YouTube on how to create one.