Marketing Seminar Series 2017

You are invited to attend our Marketing Seminar Series of 2017! Join us to get answers from professionals and connect with your peers.

Graphic Design in Microsoft Office

Rachel’s talk will provide you with marketing tips and tricks. She will discuss and show you how to best utilize the tools available in Microsoft Office (namely Word and PowerPoint) to create materials for your organization that are clean and well-designed.

Rachel Hammitt is a graphic designer and photographer living and working in Fort Wayne, Indiana. She does design work for her alma mater, Wheaton College, and a variety of freelance work. Rachel loves to create and design pieces that are both beautiful and functional. Her goal as a designer and photographer is to help bring people’s vision to life, with clarity and heart.

When: Friday, June 2, 2017 1:30pm-3:30pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

WordPress for Nonprofits

Need to create or update your organization’s website? This workshop will go over website basics for nonprofits including why having a user-friendly website is important, what makes a website user-friendly, and how to make (and maintain) a website easily with WordPress.

Amanda Neumann is the Director of Theater Operations at Fort Wayne Cinema Center, volunteer Fandom Forward Project Leader at the Harry Potter Alliance, and Volunteer Coordinator for Hobnobben Film Festival. She hold Bachelor’s degrees in Women’s Studies and English Communication.

When: Tuesday, August 8, 2017 10:00am-12:00pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

 

The Foundation Center: Great Resources

fdo_logo_newIf the Foundation Directory Online (FDO) is your go-to resource for seeking funding partners then you’ll want to check out their most recent updates. For those reading this that don’t know about the FDO you’ll definitely want to read the rest of the post.

Grant Snapshot allows users to see a full overview of an organization’s funding activity by subject, geographic area, and grant size.  Grant Snapshots considers the most recent five years of grantmaking history. How are Grant Snapshots beneficial to the user? You should be more easily able to find funders that perfectly match your needs, evaluating the funder’s history of funding similar subject areas, grant size, and geographic area.

Map Grants and Chart Grants tools allow you to go to the next level of research. You can drill down to see grants within states, cities, counties, and more. With the Chart Grants tool you can get even more detail in specific grant subject categories. In both tools you can filter by year, see lists of the grant recipients, and view full grant records.

Map of Cross-Border Giving:

  • See grants from U.S. grantmakers to non-U.S. recipient organizations.
  • View grantmaker data from independent, community, company-sponsored, and operating foundations as well as corporate giving programs and grantmaking public charities.

Search Companies: There are 15 search fields available on the Search Companies Screen. Most are tied to indexes that are accessible by clicking on the View Index links, three others provide range searching capability, and the last provides keyword searching capability. Continue reading

New Books on Leadership and Development

workbookThe Fruition Coalition Board Development Workbook demystifies the processes of board recruitment, onboarding, and succession so that all organizations are able to successfully cultivate dedicated, educated, energized, and organized board members. This book can be used by executive directors, board officers, and individual members of the board of directors to explore and clarify the many aspects of organizational leadership and governance. It can be used as a mechanism to provoke discussion and as a guideline for organization and planning. This book provides comprehensive information, yet is flexible enough to be applicable to nonprofit organizations and boards of directors of all sizes and types.

 

leadershipValuable insights gleaned from the stories of global Leaders throughout history are the backdrop for behaviorist and brain expert Lynette Louise as she busts Leadership myths and uncovers The Seven Senses of Leadership. With clearly explained brain science Lynette shares solid advice on building and/or refining your Leadership Sensibilities. Unique and brilliant, The Seven Senses of Leadership: The Brain Broad’s Guide to Leadership Sensibilities, helps readers discover, recognize and perfect their Leadership Sensibilities while also giving them the tools and expertise to choose their own Leaders with educated purpose.

 

leadWritten for new and experienced social services managers and supervisors alike, Responsive Leadership in Social Services by Stephen de Groot provides the practical tools, strategies, and insights to inspire, motivate, and engage employees and staff. Along with over 100 strategies and two simple tools–the Key Performance Motivators Scale (KPMS) and the Preferred Leadership Profile (PLP)–a wealth of practice wisdom, scholarship, and evidence-based research is presented to demonstrate the role of effective leadership and how it achieves positive client outcomes.

 

leanLean is not an acronym. It’s the name for a method used to streamline. Nonprofit organizations have unique challenges. We all know the first one: the reliance on donations and outside funding. This funding can fluctuate depending on the mood of the economy. In the recession of 2008, funds shrunk, some dried up, and many nonprofit organizations were forced to cut mission-critical programs. It still happens today. Lean provides an alternative. The second challenge is hardly recognized: although staff and volunteers are valued for their passion, there is a long-held belief that this is sufficient to run an organization. But not in today’s climate. Passion is great, but complemented with “management acumen”…that’s even greater. Management acumen isn’t just for managers…it’s for everyone. It really means ‘know-how’…know-how about solving a problem, know-how about seeing the big picture, know-how about what tool to use. Lean builds management acumen by using improvement teams made up of ordinary workers who know the problems first-hand, and now they have a forum and know-how to solve them.

 

New Year, New Program? New Nonprofit?

happy-new-yearHappy New Year! Are you interested in getting a new program off the ground? Is this the year you are considering starting a new nonprofit? Thinking about a strategic plan? We can help you!

The Paul Clarke Nonprofit Resource Center can brainstorm with you. We offer free one hour long consultations for new program or nonprofit ideas. In our conversation, PCNRC staff can be a sounding board, give you professional guidance, connect you to community resources, and answer your questions. In addition, we can assist your nonprofit by providing free strategic planning facilitation.

To learn more or schedule your consultation or facilitation, contact the PCNRC today at nrc@acpl.info or 260-421-1238!

Job Opportunity: Cancer Services of Northeast Indiana – Marketing and Events Coordinator

Cancer Services of Northeast IndianaCancer Services of Northeast Indiana has one available position:
Full-time Marketing and Events Coordinator 

Position Overview:

Reports to: Director of Marketing and Development

Work Hours: 9 a.m. to 5 p.m. Monday through Friday with occasional evening and weekend hours required.

Job Summary: The Events and Marketing Coordinator is responsible for managing all aspects of Cancer Services’ fundraising and special events as well as assisting with marketing and development efforts.

Responsibilities:

  • Manage all aspects of planning, execution and follow‐up for Cancer Services’ fundraising and special events, including logistics, vendor management, sponsorship solicitation, promotion, and volunteer coordination with careful attention to budget and time constraints.
  • Maintain excellent communication flow to ensure coordination of all aspects of fund development and marketing.
  • Evaluate event performance and submit reports on attendance and participant feedback.
  • Research, identify and recommend improvements for event success.
  • Assist with marketing and public relations activities to build support and spread awareness of Cancer Services’ programs.
  • Create and post engaging text, image and video content for social media and website.
  • Develop an optimal posting schedule, considering web traffic and constituent engagement metrics.
  • Maintain donor database, including data entry, report queries and data analysis.
  • Assist with development efforts, including donor and sponsorship prospect research and stewardship.
  • Provide administrative support for all development activities, including appeal mailings, grant applications and fundraising campaigns.

Continue reading

Why Do You Love Working With Nonprofits?

cropped-nrc-blue-2945-logo-07282015.pngWorking with nonprofits can be a uniquely rewarding experience. Here at the PCNRC we want to hear about your experiences working or volunteering with local nonprofits!

If you love the organization or organizations you work with, please consider taking this short survey. Over the course of the summer, we’ll be featuring responses from different nonprofit professionals, volunteers, employees, and board members to showcase how awesome Allen County nonprofits are!

Whether you’re a new volunteer, a seasoned board member, an executive director, or a part-time employee we want to hear from you!

If you have any questions, please contact Amanda at nrc@acpl.info.

The Importance Digital Advocacy

2016-03-30 09.09.10
Amanda Neumann

What is digital advocacy

It’s the use of digital technology to contact, inform, and mobilize a group of concerned people around an issue or cause (x).

Examples of digital advocacy

  • Facebook Likes
  • Twitter Retweets
  • Photo tagging
  • Blogging about a cause or organization
  • Sharing events on social media
  • Personal recommendations (through Facebook, Google, etc)
  • Linking to a website or blog content
  • Positive comments on posts, pictures, or videos

Digital advocacy is often used to talk about large social media campaigns, such as fundraisers or to mobilize around a political or social issue. However, it’s much more than that. Digital advocacy is becoming an important facet of day-to-day support for nonprofit organizations.

Many people do not have the socioeconomic freedom to give, donate, or volunteer regularly. Online, or digital, advocacy is one way for individuals to offer support.

Twitter Follow

Social media is also a great way for community building and interaction –so tweeting, blogging, and Facebook posting are valuable ways to show support for an organization. 

What exactly makes digital advocacy so valuable?

The Power of Testimonials and Engaged Support 
Testimonials are an important resource for nonprofits. Testimonials inform people about what your organization does, how it affects the community, and why it is valuable. Even more importantly, digital advocacy allows for unsolicited testimonials and can extend outside of an organization’s immediate reach.

Free and Effective Community Outreach 
Digital Advocacy can be an excellent form of community outreach. Having online support from community members, nonprofit professionals, emerging leaders, and even business owners is free and effective community outreach. 

Having online support from community members can be an incredibly effective way of creating strong community bonds.

Authentic Marketing 
While Facebook ads and regular social media posts help nonprofits market fundraisers and events, there’s no real substitute for a friend telling you to check out an event or organization. Having community members who are excited about your organization share a Facebook event can help marketing campaigns tremendously.


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