New Books

with booksIs this a slower time of the year for you? Need something new to read? Either way we have some options for you! Below is a sampling of the new books available to check out in the PCNRC’s collection. Consider it our holiday gift to you.

If you read one of these books, please let us know. We would like to get your thoughts and pass it along to other readers.

Financial Management

Budgeting and Financial Management for Nonprofit Organizations: Using Money to Drive Mission Success

Nonprofit Sustainability: Making Strategic Decisions for Financial Viability


199 Fun and Effective Fundraising Events for Nonprofit Organizations

Ask Without Fear!: A Simple Guide to Connecting Donors with What Matters Most


Meeting the Job Challenges of Nonprofit Leaders: A Field book on Strategies and Action

Successful Nonprofits Build Supercharged Boards

Strategic Planning for Nonprofit Organizations: A Practical Guide for Dynamic Times


SPIKE You Brand ROI: How to Maximize Reputation and Get Results

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Connected Causes: Online Marketing Strategies For Nonprofit Organizations


How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content


The Art of Membership: How to Attract, Retain, and Cement Member Loyalty

Managing Human Resources For Nonprofits

Volunteer Management Book Review

Volunteerism, a word we know well from the United We Serve campaign, working in the nonprofit sector, or hearing those that came before us encourage charity. People who give their time are crucial to organizations and yet not all of us have the tools or experience to manage volunteers.

Have no fear, a book is near! We have resources that could potentially help you. I recommend a specific circulating book – Nancy Sakaduski’s Managing Volunteers: How to Maximize Your Most Valuable Resource. The book begins with the 10 Commandments of Good Volunteer Management. My top favorite are (1) Do unto volunteers as you would have them do unto you, (2) Thou shalt not kill enthusiasm, and (3) Thou shalt not forget that there is more than one way to skin a cat.

Sakaduski’s book is a comprehensive look at everything to do with volunteer management. The book is 198 pages and 40 some pages are website references, end notes, and an index. The author does well in addressing recruitment, selection, training, matching the volunteer to a task, retention, awarding, policies, and even a whole chapter on potential problems (The Over-Promiser or The Bulletproof type volunteers).

I do like Sakaduski’s use of quotes throughout the book such as:managing volunteers book

  • “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi
  • “The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi.

I ponder the significance of the quotes’ meaning and it gives me a sense of what direction the author will take in that particular section. Another thing that is well done in this book is the end of chapter – “Questions to Get You Started.”

What could you do to create a better sense of empowerment for the volunteers?

  • Are there ways you might create more challenging assignments for motivated volunteers?
  • Do you have policies in place to cover areas of risk and liability?

Sometimes we need a little prompt to get going, whether it’s our first time or needing a fresh outlook.  The questions might be helpful  to ask your Board of Directors or other staff members and begin a dialogue.

*This book is available for check out at the Allen County Public Library. It is shelved at the Paul Clarke Nonprofit Resource Center. Call number 302.14 D33M or click here to view the book record. 

Nonprofit Storytelling Resources

Last week we held a small group program on nonprofit storytelling resources. Participants shared a variety of goals and formats for sharing their story – Here are tools to meet each of those goals.

Please let us know if you have questions. And stay tuned for our July 15th Marketing Seminar Series on Telling Your Story with Andrew Hoffman and Amber Recker.

Nonprofit Storytelling Resources

Why Nonprofits Need to Be Storytellers – a Bridgespan Group interview with Andy Goodman, nationally recognized author, speaker and consultant in public interest communications.

Nonprofit Communications Resource Guide – a PDF list by Lightbox Collaborative, hosted on CompassPoint

PCNRC Notes on Storytelling Resources – includes:

Notes on Andy Goodman’s Storytelling as Best Practice – if you take away one thing, you will get to know Andy Goodman’s material. Check out his quick, easy-to-read book, read and subscribe to his email newsletter, Free Range Thinking.

Story Banking Resources- from

Tell us Your Story” – a sample page for collecting stories
Strategies for Storybanking and Engaging Young Adults

The New Community Anthology: Digital Storytelling as a Community Development Strategy

WeAreMedia Storytelling page

“Blogging and Storytelling”

“Questions to ask when choosing topics”

“Video Storytelling and Strategy”

Pixar’s 22 Rules to Phenomenal Storytelling as an infographic created by Emma Coats at LawnRocket for PNJPublishing – Thanks to Kevin Mullet for pointing to this last week!

Coming soon:

We’re creating a kit with 10 copies of Nonprofit Storytelling for Board Members and a DVD of the same title. We’ll post to this site when it’s ready to check out and share with your board.

Online bonus: 

Andy Goodman’s “Why Bad Presentations Happen to Good Causes” Enjoy!

April 23@4: Storytelling for Nonprofits

image by williamcromar via Flickr

What’s the number one 21st Century skill for nonprofit employees, volunteer, and board members?

Storytelling, according to Peter Brinckerhoff, award winning nonprofit author and renowned workshop facilitator.

Join us for this month’s 23@4 program: Storytelling for Nonprofits

Relying on proven resources, you’ll discover how to:

  • identify good stories
  • collect your organization’s stories
  • tell stories in different settings and mediums – from the campfire to the digital environment
  • and as usual, you’ll identify practitioners who you adore and wish to follow

Bring your library card to check out the materials for further study.

Library: Main Library
Location: Meeting Room B
Register to attend.

 23 @ 4 Programs provides attendees with an overview of a topic with reviews of quality resources and materials packed into 60 minutes. These are not intended to be workshops or classes, but rather resource review programs that require less of your time and more of your interest to peruse the materials on your own.

Marketing Minute – Free & Inexpensive Marketing Techniques

amber recker 3-12

Marketing Minute is a monthly post series by guest blogger, Amber Recker

Since I started guest blogging here a year ago, my goal has been to empower nonprofits to market themselves. I want to clear up the misconception that marketing will consume an organization’s time and money. There are many free and inexpensive ways to market your organization. Here are a few ideas and suggestions to kick start your efforts.

1-     Community calendars

Most local newspapers, entertainment publications, and public television stations have community calendars and accept submissions (they want content after all). To capitalize on these opportunities, dedicate a member of your team to submit your event and program information, which can usually be done via email, on a regular basis.

Here is a list of resources to get you started:

Don’t miss our recently updated Updated Media List that also includes a link to more resources on Online Community Calendars – Lettie

2-     Radio Interviews Continue reading

Newest Nonprofit PSA Created by Access Fort Wayne

Have you been watching all of the nonprofit Public Service Announcement videos produced by Access Fort Wayne (AFW)?

Check out the newest – a short video about Chief Richardville House:

Ready to make your own nonprofit work the star of the show? Create your own PSA for free.

The Paul Clarke Nonprofit Resource Center has teamed up with Access Fort Wayne to help Northeast Indiana nonprofits create short, quality videos that you can share online, embed in electronic newsletters, and more.

Follow these links to learn more.

  • How to make a PSA – notes on the process.
  • Our sample PSA scriptThanks to Megan Hubartt for writing and editing!
  • Watch local nonprofit PSAs – including other videos, not created this project, shared to inspire your creativity. 
  • Review these posts on effective nonprofit video storytelling (I) and resources for doing that (II)

Once you’ve read through the PSA notes, the sample script and viewed the videos AFW has made, contact us with any questions or to get started: 260-421-1238 |

Now Circulating: Nonprofit Magazines


Check this out! No, really, now you can check out the nonprofit magazines offered at the Paul Clarke Nonprofit Resource Center. In addition to the titles pictured here, you will also be able to check out Nonprofit Quarterly’s next print edition.

Pictured here are the Stanford Social Innovation Review, Nonprofit World, and Grassroots Fundraising Journal. Click through on the pictures of the individual covers to see the listing in the library’s catalog.

Click the covers to go to the ACPL catalog to place a hold.