What is digital advocacy?
It’s the use of digital technology to contact, inform, and mobilize a group of concerned people around an issue or cause (x).
Examples of digital advocacy
- Facebook Likes
- Twitter Retweets
- Photo tagging
- Blogging about a cause or organization
- Sharing events on social media
- Personal recommendations (through Facebook, Google, etc)
- Linking to a website or blog content
- Positive comments on posts, pictures, or videos
Digital advocacy is often used to talk about large social media campaigns, such as fundraisers or to mobilize around a political or social issue. However, it’s much more than that. Digital advocacy is becoming an important facet of day-to-day support for nonprofit organizations.
Many people do not have the socioeconomic freedom to give, donate, or volunteer regularly. Online, or digital, advocacy is one way for individuals to offer support.
Social media is also a great way for community building and interaction –so tweeting, blogging, and Facebook posting are valuable ways to show support for an organization.
What exactly makes digital advocacy so valuable?
The Power of Testimonials and Engaged Support
Testimonials are an important resource for nonprofits. Testimonials inform people about what your organization does, how it affects the community, and why it is valuable. Even more importantly, digital advocacy allows for unsolicited testimonials and can extend outside of an organization’s immediate reach.
Free and Effective Community Outreach
Digital Advocacy can be an excellent form of community outreach. Having online support from community members, nonprofit professionals, emerging leaders, and even business owners is free and effective community outreach.
Having online support from community members can be an incredibly effective way of creating strong community bonds.
While Facebook ads and regular social media posts help nonprofits market fundraisers and events, there’s no real substitute for a friend telling you to check out an event or organization. Having community members who are excited about your organization share a Facebook event can help marketing campaigns tremendously.
Sources & Resources:
- Using Social Media for Digital Advocacy via Community Toolbox
- Defining Digital Advocacy for Nonprofits via Iron Paper
- What is a Digital Advocacy Strategy and Why Do You Need One? via NP Engage