Marketing Seminar Series 2017

You are invited to attend our Marketing Seminar Series of 2017! Join us to get answers from professionals and connect with your peers.

Graphic Design in Microsoft Office

Rachel’s talk will provide you with marketing tips and tricks. She will discuss and show you how to best utilize the tools available in Microsoft Office (namely Word and PowerPoint) to create materials for your organization that are clean and well-designed.

Rachel Hammitt is a graphic designer and photographer living and working in Fort Wayne, Indiana. She does design work for her alma mater, Wheaton College, and a variety of freelance work. Rachel loves to create and design pieces that are both beautiful and functional. Her goal as a designer and photographer is to help bring people’s vision to life, with clarity and heart.

When: Friday, June 2, 2017 1:30pm-3:30pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

WordPress for Nonprofits

Need to create or update your organization’s website? This workshop will go over website basics for nonprofits including why having a user-friendly website is important, what makes a website user-friendly, and how to make (and maintain) a website easily with WordPress.

Amanda Neumann is the Director of Theater Operations at Fort Wayne Cinema Center, volunteer Fandom Forward Project Leader at the Harry Potter Alliance, and Volunteer Coordinator for Hobnobben Film Festival. She hold Bachelor’s degrees in Women’s Studies and English Communication.

When: Tuesday, August 8, 2017 10:00am-12:00pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

 

Net Neutrality and Nonprofits

The current presidential administration has shown interest in changing the net neutrality regulations and this could have a surprising impact on nonprofit organizations.

What is net neutrality?

“The principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites”

What happens when net neutrality is lost?

Those with less resources, like many nonprofits, are unable to keep up with other businesses on the internet. An example of this would be one website taking much longer to load than another. Christopher Worman, senior director of alliances and community engagement for TechSoup in San Francisco, believes that nonprofits will be at a disadvantage because these organizations are already on tight budgets. Nonprofits have been leaders in using social media because it is “low cost and a means of connecting with the next generation of supporters” but with the possibility of restrictions and regulation, there may be less access to those important tools.

What should nonprofits do?

Christopher Worman thinks that “organizations should try to understand the effects of net neutrality now as opposed to having a reactive conversation in the future.” Woman suggests brainstorming possible courses of action for a situation like everything taking twice as long to load online and how that would affect the nonprofit’s ability to continue their services.

______________________________________________________________________________

Andy Segedin. “Possible Net Neutrality Changes Will Block Access, Cost More”. The NonProfit Times.

 

5 Tips for Nonprofit Website Creation

2016-03-30 09.09.10
Amanda Neumann

Creating a website for your new or existing nonprofit organization can seem like an overwhelming task. There are so many options to choose from and even more guides aimed at helping you decide what your website does, or does not, need.

Here are five tips for creating a website for your nonprofit organization:

Tip 1: Use a well-known host website like WordPress or Square Space

There are countless website hosting sites but I suggest using a well-known host such as WordPress or Square Space. Both are very user-friendly and allow for website customization with little skill needed. Using a well-known host will also make it easier for new volunteers or employees to assist in website management.

Tip 2: Register your domain name 

A domain name, or specific web address, is vital to your website’s success. Most website hosting services will give you the option of keeping their domain name free of charge (i.e. pcnrc.wordpress.com) or paying a yearly fee for a unique domain name (pcnrc.org). The fees are generally between $20-$100/year. Having a unique domain name makes it easier to find and share your website.

Tip 3: Ensure all pertinent organizational information is easy to find

It’s important to ensure that all of your organization’s important information is easy to find. Many people will leave a website if they can’t locate the information they want quickly. Important information generally includes: organization name, address, phone numbers, services offered, hours of operation, and upcoming events.

Tip 4: Determine your content

Is your website a hub for organizational information? Do you want a regularly updated blog portion? Whatever you decide, it’s important to have a plan in place. If your organization wants to create a blog, it’s important to keep the content engaging and consistent. 

Tip 5: Have an easily-accessible donation button

Online donation are quickly becoming one of the most important aspects of nonprofit website. Services such as Paypal.me and First Giving  allow for easy online donation by creating a website button.


Sources & Resources

A Nonprofit’s Guide to Building Simple, Low-Cost Websites via Tech Soup

How to Start a Website for Your Organization via Network for Good

WordPress via WordPress

Square Space via Square Space

 

Who’s your hero?: Storytelling from Crown Jewel

Justin Sheehan, from Crown Jewel Marketing, last month gave a presentation about storytelling. He asked questions such as

  1. How do we stand out?
  2. How do we cut through the clutter?
  3. How do we get the attention of our donors, volunteers, and the community?

His answer was by a solid brand that is anchored by a clear and compelling message. Simple enough, right?! It can be. However, we must remember that the definition of ‘brand’ is every experience and interaction your audience (aka the hero) has with your organization. It’s the way you answer the phone, the way your facility looks, etc.

For the remainder of the presentation, Justin walked the audience through multiple stories identifying the hero, problem or need, the guide, plan, success, failure, and the call-to-action. As a group we then applied this storytelling model to a few nonprofits in the room.

Conversations at the Coffee ShopCheck out Crown Jewel’s website for Justin’s PowerPoint presentation and story guide. In addition, Justin is offering free one hour consultations, “Conversations at the Coffee Shop,” to help your nonprofit fill out it’s story guide.

Marketing Program on PSAs

You are invited to the second Marketing Seminar Series of 2016! Join us to get answers from professionals and connect with your peers.

Eugene
Eugene Gussenhoven

Who: Eugene Gussenhoven, Public Access Educator at Access Fort Wayne

What: Mr. Gussenhoven will be speaking about what Access Fort Wayne can do for your nonprofit and steps involved in creating a public service announcement.

Where: Allen County Public Library, Meeting Room C

When: Thursday May 19, 2016 11:30 – 1 pm

Format: Lunch and networking from 11:30 to 11:45, presentation from 11:45 to 12:45, and then Q&A, networking, and filling out evaluations from 12:45 to 1:00.*Please note you are welcome to bring your own lunch. Lunch will not be provided.

How: Sign up here to attend.

For-Profit Marketing Strategy Success

For our first Marketing Seminar Series this year we invited for-profit Cyclone Social’s Founder and President – Andrew Lamping. In the hour and a half brown bag lunch presentation, he provided some great words of wisdom and tips for marketing.

Lamping began with saying “strategy trumps advertising.” Your strategy begins with the sales process. The sales process steps are:

  • loyalty  strategy marketing sales
  • buy again/or refer
  • buy/visit (create a remarkable experience)
  • invite (have real conversations with your audience and find your brand’s voice)
  • intrigue (tell your story)
  • expose (show content to your audience)
  • identify audience (listen for trends and what people are saying on social media)

All of these steps aim to build long term sustainability. Lamping suggests to work backward, from the bottom (identify audience) up (loyalty).

In addition, our guest speaker shared an advance marketing tip for exposing your audience to specific content – Facebook dark post or unpublished post ads. It is an ad post that does not show on your page. It is only visible to the audience you target in their news feed. This is a good tool to test different ads or content to difference audiences without flooding your page. Lamping was not able to get into the specific steps to create a Facebook dark post due to time. However, there are numerous videos on YouTube on how to create one.

Marketing on Zero Dollars: What To Do When Media Actually Show Up

A Fundraiser’s Journey, Kelly Updike for PCNRC Kelly pic

I recommend that you don’t have a news-announcement event – you should plan and implement your event for itself, not for a news conference. It’s a bonus when news media arrive to cover it! And way less stressful to you, your board and the staff.

So, you’re having an event and have invited news media, now what?

Make a plan that includes:

  • Press packet with your event information and a copy of the news release, which you can email to all the news media again after the event. Also include basic information about your organization.
  • Staff member/s or key volunteer/s ready to escort or assist news media throughout their stay with you.
  • Staff member/s or key volunteer/s (can be same or different from above), selected, prepared and practiced with one or two key messages, to speak for the organization with the news media.
  • Escort for late-arriving news media.
  • Worthwhile reporting experience: Be sure your event merits their time and attention.

Tips for talking with media

  • Be friendly and confident. You are the expert on this particular event or topic and that’s why they are talking to you.
  • Be firm when you need to be. Can’t have photos or video of clients’ faces? Perhaps long-distance or back-of-head views are okay. Tell them when they arrive and they will respect your wishes.
  • Know the message you want to convey and stick to it.
  • Reporters are people, too. They are busy and sometimes new to our region, so provide history, context and background information in order for the reporter to fully understand and thus correctly report on the event.
  • Never ask to preview what the reporter is writing or taping. They will laugh at you, so I’m just trying to save you some embarrassment here.

Understand that the news reporters’ job is to convey an interesting message to their viewers/readers/listeners. You are responsible for helping them get it right. Never assume they know what you are talking about and be armed with your titillating tidbits. Felix Unger, from the Odd Couple TV series, said it best HERE.

The postings on this site are my own and do not necessarily reflect the view of the Embassy or the PCNRC.