Program June 15th: Knowing Your Audience…

Road Warrior Tips for Successful Fundraising

It is widely known that 75% of income for nonprofits comes from individuals, but how many organizations have staff experienced in donor cultivation?

Louise Jackson1Colchin-Eve (002)Join Louise Jackson and Eve Colchin on Thursday, June 15, 2017 from 9:15-11:15 a.m. in Meeting Room C at the Main Library,  as they share a combined 36 years of development experience in understanding the importance of getting to know your audience before you ever make your first donor contact.

Relationship building requires specific skills and this program, by two experienced professionals, will share what they have learned over the years.  You’ll hear examples of their experiences about how etiquette, attire, generational issues, listening to the donor, and working with CEOs affected their success.  At the end of the presentation they will answer audience questions.

Success in fundraising requires knowing who you are cultivating. It requires a strong belief in the cause you are hired to address. A clear strategic direction helps pave the way for success for the organization as well as the fundraiser. It is that same success which in return strengthens the confidence in the fundraiser and organization. Understanding who your donor is, what their interests are, and how they align with the organization, leads to a successful approach in fundraising.

The following six items will lead the first part of the workshop presentation:

A Focus on the Cause vs the Money – Building the relationship, focus on the cause and the donor’s interests:

  • Understanding your donor and building a strong relationship raises more dollars
  • LISTEN to Donor

You Have Something to Offer Donors – Clearly defined mission:

  • Focus on the mission and building a donor pool that strongly believes in what you are working to accomplish
  • You have to believe before you can make the ask

Are Your Goals Realistic? – Are they attainable?

  • Research your donors
    • History of giving
    • Projects funded

Changing Expectations – Difficult to build and retain donors if vision is blurry or constantly changes. Donors sense this uncertainty:

  • TRUST must be built in order for money to follow

MGOs Seek Competent Leadership -Team approach to meet goals. Every aspect of organization plays a role in fundraising.

  • Is the right person making the ask (know your donor)

MGOs Leave When the Job Doesn’t Fit

  • You have to experience success to build success
  • Knowing when to make a switch & when to stay and make a different

REGISTRATION OPEN

Reminder: This Thursday Our May 23@4: Prospect Research

Have you signed up?

Prospect research is a process in fundraising wherein a researcher identifies and provides relevant information about potential or current donors to an organization.

Not only will you learn the basic process of prospect research, but you will discover the privacy and ethics practices and organizational culture changes you’ll need to have in place before you begin.

Mary Chamberlain

May 23@4: Prospect Research
May 23, 4:00
ACPL Downtown
Meeting Room B
Register here to attend

Join our guest speaker, Mary Chamberlain, Associate Director of Grants and Advancement Services for Indiana Tech, as she guides us through the basics of prospect research and shows what a donor profile looks like.

Join us to discover how your organization can ethically and thoughtfully use this process in your fundraising.