Increase in Giving


Good news was reported by the recently released Giving USA 2016: The Annual Report – individual giving for a second year in a row has gone up! Personally, I gave to two organizations in the past month. Normally, I do not do that. In both situations I was emotionally invested in the people connected to the organization. I am just one of many who has contributed to the 4.1% growth in small charitable contributions.

Not only is individual giving on the rise, giving increased in all issue areas. For example, giving to religious causes was up 2.7%, education up 8.9%, and human services up 4.2%.

The only decrease in charitable contributions was to foundations. Unfortunately that fell 3.8%. It seems more individuals are inclined to give directly to a cause that matters to them, just like I did.

So why the growth over the last two years? The report indicated that it was due to improving economic conditions and household finances stabilizing.


Click here to read the Giving USA 2016 report highlights.

Click here to read the Philanthropy News Digest article about the Giving USA 2016 report.

Giving USA 2014 – The Annual Report on Philanthropy for the Year 2013

Last week, the 59th consecutive edition of Giving USA, the seminal annual report on charitable giving in America, compiled by Giving USA Foundation and its research partner, the Indiana University Lilly Family School of Philanthropy was released. 

At an estimated $335.17 billion, total charitable giving from U.S. individuals, corporations, foundations and bequests in 2013 approached the peak seen before the worst of the Great Recession, adjusted for inflation, according to research released today by Giving USA Foundation and its research partner, the Indiana University Lilly Family School of Philanthropy.

Other highlights include:

  • Total estimated U.S. charitable giving increased by 4.4%
  • Total giving has increased 22.0 percent since the official end of the recession in 2009 (12.3 percent when adjusted for inflation)
  • In 2013 per capita giving by U.S. adults reached $1016, and average U.S. household giving reached $2974

Thom Andrews, director of ONEPlace – Kalamazoo Public Library’s Organization for Nonprofit Excellence ties this research into research by author and fundraising consultant and researcher Penelope Burke on Fundraising and summarizes your action steps on this information quite succinctly in his recent post Retain for Gain:

“It may be time to evaluate your donor retention efforts. You can’t afford not to.”

Topline Considerations from Giving USA 2014 about Donors: Continue reading

Giving USA 2013 Highlights

The 2013 Giving USA report report was released earlier this week. Here are a number of resources with summaries on the report’s findings.

  • Go to Giving USA’s store to register and download a free copy of the 2013 report highlights, or to purchase a full copy.
  • From AFPNet, the Association of Fundraising Professionals website:

Nikki’s NotesGiving USA’s Vice Chair of the Foundation, Keith Curtis, provides an in depth look at the findings from the 2013 Giving USA Report, and talks about how it affects YOU!

“Topline Considerations from Giving USA 2013 about Donors:

• 2012 saw marked year-over-year growth in corporate giving, which is strongly linked to companies’ profits. For 2012, corporate pre-tax profits surged upward 16.6 percent, according to the Bureau of Economic Analysis. Continue reading