Job Opportunity: Marketing and Development Director- Just Neighbors Interfaith Homeless Network

Marketing and Development Director

Just Neighbors IHN serves homeless families by uniting faith community volunteers and local agencies in a cooperative effort to provide shelter, meals, and comprehensive, compassionate and ongoing support.JustNeighbors

Position Summary

In collaboration with the executive director, the marketing and development director is responsible for the creation and implementation of the organization’s marketing and fund development plan.  This is a part-time position with flexible hours.

Position Responsibilities:

  • In collaboration with the executive director, responsible for developing an annual comprehensive development plan with targeted goals, objectives, methods, quantifiable outcomes and timelines which will achieve budgeted goals.
  • Provide consultation to the executive director in writing and submitting new and renewed grants and reports.
  • Explore and establish program partnerships and strategic alliances that will extend the organization’s brand in the community, including the development (with the executive director) of a comprehensive marketing plan that includes events, media relations, press releases, social networking, website, newsletters, and an annual report.
  • Responsible for working closely with staff to review program services in order to obtain information to comply with donor expectations and be aware of programmatic needs for funding to fill gaps or unmet needs of clients.
  • With board of directors and executive director, provide leadership in the managing and promoting of a signature fundraising event.
  • Explore new mission-driven program initiatives in collaboration with the executive director and staff.
  • Manage the production and distribution of quality materials that support development and marketing goals.
  • In conjunction with the executive director, cultivate relationships with civic organizations, religious communities, business corporations, corporate, and local foundations via presentations, tours and volunteerism.
  • Adhere to ethical practices in stewardship of gifts, donor data base, and acknowledgment system.

 Qualifications:

  • Excellent oral and written communication and interpersonal skills
  • Bachelor’s Degree required with at least 5 years’ experience in marketing and development.
  • Proven success in areas of individual and corporate giving as well as grant writing, annual campaigns, major gifts, and other fund development.
  • Committed team player with a passion for the mission of Just Neighbors Interfaith Homeless Network.
  • Familiarity with computer programs relevant to marketing and development activities.
  • Documented experience with nonprofit marketing and social media. 

    Apply to Rev. Dr. Terry Anderson, Executive Director, Just Neighbors IHN, 2925 E State Blvd., Fort Wayne IN 46805 or email:  terry@ihnfw.or

Marketing Seminar Series 2017

You are invited to attend our Marketing Seminar Series of 2017! Join us to get answers from professionals and connect with your peers.

Graphic Design in Microsoft Office

Rachel’s talk will provide you with marketing tips and tricks. She will discuss and show you how to best utilize the tools available in Microsoft Office (namely Word and PowerPoint) to create materials for your organization that are clean and well-designed.

Rachel Hammitt is a graphic designer and photographer living and working in Fort Wayne, Indiana. She does design work for her alma mater, Wheaton College, and a variety of freelance work. Rachel loves to create and design pieces that are both beautiful and functional. Her goal as a designer and photographer is to help bring people’s vision to life, with clarity and heart.

When: Friday, June 2, 2017 1:30pm-3:30pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

WordPress for Nonprofits

Need to create or update your organization’s website? This workshop will go over website basics for nonprofits including why having a user-friendly website is important, what makes a website user-friendly, and how to make (and maintain) a website easily with WordPress.

Amanda Neumann is the Director of Theater Operations at Fort Wayne Cinema Center, volunteer Fandom Forward Project Leader at the Harry Potter Alliance, and Volunteer Coordinator for Hobnobben Film Festival. She hold Bachelor’s degrees in Women’s Studies and English Communication.

When: Tuesday, August 8, 2017 10:00am-12:00pm

Registration is required. Registration is available online, on the phone (260) 421-1238, or by email nrc@acpl.info.  

 

Net Neutrality and Nonprofits

The current presidential administration has shown interest in changing the net neutrality regulations and this could have a surprising impact on nonprofit organizations.

What is net neutrality?

“The principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites”

What happens when net neutrality is lost?

Those with less resources, like many nonprofits, are unable to keep up with other businesses on the internet. An example of this would be one website taking much longer to load than another. Christopher Worman, senior director of alliances and community engagement for TechSoup in San Francisco, believes that nonprofits will be at a disadvantage because these organizations are already on tight budgets. Nonprofits have been leaders in using social media because it is “low cost and a means of connecting with the next generation of supporters” but with the possibility of restrictions and regulation, there may be less access to those important tools.

What should nonprofits do?

Christopher Worman thinks that “organizations should try to understand the effects of net neutrality now as opposed to having a reactive conversation in the future.” Woman suggests brainstorming possible courses of action for a situation like everything taking twice as long to load online and how that would affect the nonprofit’s ability to continue their services.

______________________________________________________________________________

Andy Segedin. “Possible Net Neutrality Changes Will Block Access, Cost More”. The NonProfit Times.

 

5 Tips for Nonprofit Website Creation

2016-03-30 09.09.10
Amanda Neumann

Creating a website for your new or existing nonprofit organization can seem like an overwhelming task. There are so many options to choose from and even more guides aimed at helping you decide what your website does, or does not, need.

Here are five tips for creating a website for your nonprofit organization:

Tip 1: Use a well-known host website like WordPress or Square Space

There are countless website hosting sites but I suggest using a well-known host such as WordPress or Square Space. Both are very user-friendly and allow for website customization with little skill needed. Using a well-known host will also make it easier for new volunteers or employees to assist in website management.

Tip 2: Register your domain name 

A domain name, or specific web address, is vital to your website’s success. Most website hosting services will give you the option of keeping their domain name free of charge (i.e. pcnrc.wordpress.com) or paying a yearly fee for a unique domain name (pcnrc.org). The fees are generally between $20-$100/year. Having a unique domain name makes it easier to find and share your website.

Tip 3: Ensure all pertinent organizational information is easy to find

It’s important to ensure that all of your organization’s important information is easy to find. Many people will leave a website if they can’t locate the information they want quickly. Important information generally includes: organization name, address, phone numbers, services offered, hours of operation, and upcoming events.

Tip 4: Determine your content

Is your website a hub for organizational information? Do you want a regularly updated blog portion? Whatever you decide, it’s important to have a plan in place. If your organization wants to create a blog, it’s important to keep the content engaging and consistent. 

Tip 5: Have an easily-accessible donation button

Online donation are quickly becoming one of the most important aspects of nonprofit website. Services such as Paypal.me and First Giving  allow for easy online donation by creating a website button.


Sources & Resources

A Nonprofit’s Guide to Building Simple, Low-Cost Websites via Tech Soup

How to Start a Website for Your Organization via Network for Good

WordPress via WordPress

Square Space via Square Space

 

Who’s your hero?: Storytelling from Crown Jewel

Justin Sheehan, from Crown Jewel Marketing, last month gave a presentation about storytelling. He asked questions such as

  1. How do we stand out?
  2. How do we cut through the clutter?
  3. How do we get the attention of our donors, volunteers, and the community?

His answer was by a solid brand that is anchored by a clear and compelling message. Simple enough, right?! It can be. However, we must remember that the definition of ‘brand’ is every experience and interaction your audience (aka the hero) has with your organization. It’s the way you answer the phone, the way your facility looks, etc.

For the remainder of the presentation, Justin walked the audience through multiple stories identifying the hero, problem or need, the guide, plan, success, failure, and the call-to-action. As a group we then applied this storytelling model to a few nonprofits in the room.

Conversations at the Coffee ShopCheck out Crown Jewel’s website for Justin’s PowerPoint presentation and story guide. In addition, Justin is offering free one hour consultations, “Conversations at the Coffee Shop,” to help your nonprofit fill out it’s story guide.

Social Media Tips for Nonprofits

2016-03-30 09.09.10
Amanda Neumann

There is no singular way to effectively utilize social media. Every organization has to find ways to capture and engage their specific audiences.

While many nonprofits use email as the primary form on communication, social media is rapidly taking its place. Why? Because social media allows for more engaged and personal communication.

Many organizations are creating and implementing social media policies. A social media policy is a document that contains strategies and guidelines for your organization’s social media presence. These policies can be especially beneficial when multiple employees or volunteers share social media management duties.

Regardless of if your organization has a social media policy, it should have some type of social media strategy

When creating a social media strategy it is important to keep it simple and direct. Focusing on engagement, frequency, and visuals when writing social media posts can drastically improve your organization’s social media presence.


Engagement

Social Media isn’t a one-way street—communication has to go both ways.

When writing social media posts, it is vital to remember that you are doing more than marketing. Social media should be used for more meaningful, and individual, interactions. This can be as simple as liking Facebook posts or tweets from friends and followers or quickly replying to comments on your organization’s social media pages.

Tip #1 : Use push notifications on your smartphone or internet browser to stay current with your organization’s social media interactions 

Frequency

It’s important to maintain a presence while not overloading your connections with posts and information.

There’s no perfect number of social media updates to post per week. The most important thing is to post regularly without overloading your audience. Posting once per day on popular social media sites such as Facebook and Twitter is becoming expected from all organizations and businesses. However, it’s important to note that every post does not need to be published on every site (i.e. every Facebook picture doesn’t need to be shared on Twitter or LinkedIn)

Tip #2 : Create a Buffer account to manage social media posts 

Visuals

Remember to make your posts visually interesting!

Including pictures or info graphs is a great attention grabber. Too much text can be boring and easy to overlook. Further, adding photos of employees, volunteers, or events can be a wonderful way to engage your organization’s online community.

Tip #3 : Create a file of “extra” photos to share with text posts or by themselves 

 


Sources
How Nonprofits Use Social Media to Engage with Communities via Nonprofit Quarterly
Social Media for Non-Profits: High-Impact Tips and the Best Free Tools via Buffer
Creating a Social Media Policy via Tech Soup

Marketing Program on PSAs

You are invited to the second Marketing Seminar Series of 2016! Join us to get answers from professionals and connect with your peers.

Eugene
Eugene Gussenhoven

Who: Eugene Gussenhoven, Public Access Educator at Access Fort Wayne

What: Mr. Gussenhoven will be speaking about what Access Fort Wayne can do for your nonprofit and steps involved in creating a public service announcement.

Where: Allen County Public Library, Meeting Room C

When: Thursday May 19, 2016 11:30 – 1 pm

Format: Lunch and networking from 11:30 to 11:45, presentation from 11:45 to 12:45, and then Q&A, networking, and filling out evaluations from 12:45 to 1:00.*Please note you are welcome to bring your own lunch. Lunch will not be provided.

How: Sign up here to attend.