A Fundraiser’s Journey – Kelly Updike for PCNRC
What does a 2004 movie entitled The Girl Next Door have to do with fundraising?
While the movie did not do well at the box office, it did generate a notable and usable quote.
I learned about it while having coffee with Ashley Stoneburner, director of advancement and events for the Fort Wayne Museum of Art. When I asked her for some fundraising advice to share, she immediately replied:
“Is the juice worth the squeeze?”
These words of advice were often said to Ashley by her former boss at the Muscular Dystrophy Association. Ashley says she recalls this phrase whenever she starts up a new task or is embroiled in a particularly difficult situation.
So, two things to take away:
- Take the long view and decide if the reward is worth the punishment.
- Brilliant advice is everywhere.
The postings on this site are my own and do not necessarily reflect the view of the Embassy or the PCNRC.