Justin Sheehan, from Crown Jewel Marketing, last month gave a presentation about storytelling. He asked questions such as
- How do we stand out?
- How do we cut through the clutter?
- How do we get the attention of our donors, volunteers, and the community?
His answer was by a solid brand that is anchored by a clear and compelling message. Simple enough, right?! It can be. However, we must remember that the definition of ‘brand’ is every experience and interaction your audience (aka the hero) has with your organization. It’s the way you answer the phone, the way your facility looks, etc.
For the remainder of the presentation, Justin walked the audience through multiple stories identifying the hero, problem or need, the guide, plan, success, failure, and the call-to-action. As a group we then applied this storytelling model to a few nonprofits in the room.
Check out Crown Jewel’s website for Justin’s PowerPoint presentation and story guide. In addition, Justin is offering free one hour consultations, “Conversations at the Coffee Shop,” to help your nonprofit fill out it’s story guide.