Who’s your hero?: Storytelling from Crown Jewel

Justin Sheehan, from Crown Jewel Marketing, last month gave a presentation about storytelling. He asked questions such as

  1. How do we stand out?
  2. How do we cut through the clutter?
  3. How do we get the attention of our donors, volunteers, and the community?

His answer was by a solid brand that is anchored by a clear and compelling message. Simple enough, right?! It can be. However, we must remember that the definition of ‘brand’ is every experience and interaction your audience (aka the hero) has with your organization. It’s the way you answer the phone, the way your facility looks, etc.

For the remainder of the presentation, Justin walked the audience through multiple stories identifying the hero, problem or need, the guide, plan, success, failure, and the call-to-action. As a group we then applied this storytelling model to a few nonprofits in the room.

Conversations at the Coffee ShopCheck out Crown Jewel’s website for Justin’s PowerPoint presentation and story guide. In addition, Justin is offering free one hour consultations, “Conversations at the Coffee Shop,” to help your nonprofit fill out it’s story guide.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s