You are invited to the third and final Marketing Seminar Series of 2016! Join us to get answers from professionals and connect with your peers.
Who: Justin Sheehan is the owner of Crown Jewel Marketing, a Fort Wayne-based marketing agency for small businesses and nonprofits. Justin’s has a passion for helping people and organizations reach their dreams and full potential. Through his work at Crown Jewel, he is able to share his client’s vision and values with the customers whose needs they hope to meet.
Justin believes that starting with a solid foundation of storytelling and brand creates the most effective marketing campaigns. This foundation develops the best experiences for customers.
Justin’s work has taken him all over the U.S. and world including the Europe, Asia and Central America. He hopes to share his vision with organizations beyond his home town. Justin is married to his beautiful wife, Alethea, and has lived in Fort Wayne his whole life.
What: Brand is the foundation for your nonprofit’s marketing, storytelling, and fundraising efforts. Your brand is not only the “promise to the customer” – it’s every experience and interaction your audience has with your organization. From how your website looks and functions, to the style of business cards, or to the messaging in a donor letter.
By refining your messaging, identifying your organization’s story, and updating your marketing materials and channels, you can accurately reflect your brand which will improve your nonprofit’s marketing effectiveness.
Here are your take-a ways: (1) your brand, (2) creating your organization’s brand script, and (3) implementing your brand scrip into marketing channels/materials.
Where: Allen County Public Library, Meeting Room C
When: Thursday July 21st, 2016 11:30 – 1 pm
Format: Lunch and networking from 11:30 to 11:45, presentation from 11:45 to 12:45, and then Q&A, networking, and filling out evaluations from 12:45 to 1:00.*Please note you are welcome to bring your own lunch. Lunch will not be provided.
How: Sign up here to attend.