There is no singular way to effectively utilize social media. Every organization has to find ways to capture and engage their specific audiences.
While many nonprofits use email as the primary form on communication, social media is rapidly taking its place. Why? Because social media allows for more engaged and personal communication.
Many organizations are creating and implementing social media policies. A social media policy is a document that contains strategies and guidelines for your organization’s social media presence. These policies can be especially beneficial when multiple employees or volunteers share social media management duties.
Regardless of if your organization has a social media policy, it should have some type of social media strategy.
When creating a social media strategy it is important to keep it simple and direct. Focusing on engagement, frequency, and visuals when writing social media posts can drastically improve your organization’s social media presence.
Social Media isn’t a one-way street—communication has to go both ways.
When writing social media posts, it is vital to remember that you are doing more than marketing. Social media should be used for more meaningful, and individual, interactions. This can be as simple as liking Facebook posts or tweets from friends and followers or quickly replying to comments on your organization’s social media pages.
Tip #1 : Use push notifications on your smartphone or internet browser to stay current with your organization’s social media interactions
It’s important to maintain a presence while not overloading your connections with posts and information.
There’s no perfect number of social media updates to post per week. The most important thing is to post regularly without overloading your audience. Posting once per day on popular social media sites such as Facebook and Twitter is becoming expected from all organizations and businesses. However, it’s important to note that every post does not need to be published on every site (i.e. every Facebook picture doesn’t need to be shared on Twitter or LinkedIn)
Tip #2 : Create a Buffer account to manage social media posts
Remember to make your posts visually interesting!
Including pictures or info graphs is a great attention grabber. Too much text can be boring and easy to overlook. Further, adding photos of employees, volunteers, or events can be a wonderful way to engage your organization’s online community.
Tip #3 : Create a file of “extra” photos to share with text posts or by themselves
How Nonprofits Use Social Media to Engage with Communities via Nonprofit Quarterly
Social Media for Non-Profits: High-Impact Tips and the Best Free Tools via Buffer
Creating a Social Media Policy via Tech Soup