Board Engagement and Social Media

2016-03-30 09.09.10
Amanda Neumann, author of post

There are 10 basic responsibilities of nonprofit boards, beginning with determining a mission and ending with enhancing the organization’s public standing. Fulfilling these basic responsibilities is essential to creating and maintaining both an effective board and a successful organization.

With the growing importance of social media, nonprofit organizations have had to create new, more effective ways for board members to enhance the organization’s public standing.

Having engaged board members sharing and representing your organization on social media is beneficial in a number of ways. First, it allows for individual board members to articulate the organization’s missions and goals to a large audience without much effort. Second, it allows for board members to see what community members are saying about the organization. Third, it gives potential volunteers and/or donors an easy way in to the organization.

These are just a few of the ways that social media engagement is essential.

Engaging board members with social media is the clear way forward. But, how do we do that? Here are few tips for getting your board engaged with social media:

  • Talk with your board members and ask them what social media platforms they are currently using and which they would be open to trying
  • Utilize board members existing skills and connections
  • Consider social media training for board members
  • Frame social media engagement as community outreach and not just one-sided “advertising”

Remember—it’s not just community outreach or public relations committees that should be enhancing the organizations public standing. Engagement and enthusiasm are essential traits of every nonprofit board member.

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