Engaging College Students in Philanthropy

What can nonprofit organizations do to engage college students in philanthropy?2016-03-30 09.09.10

There are a plethora of new and old ways that college students can participate in philanthropic efforts. While the philanthropic contributions from current college students may differ from traditional methods, they are none-the-less vital. So, what can your nonprofit organization do to engage passionate students in philanthropy? Here are some suggestions!

Find Us on Social Media
In my experience, the largest obstacle for college students to engage in philanthropic efforts is the lack of readily available resources. Social media (Facebook, Twitter, Instagram) is by far the best way to reach college students. Sharing events, links to online donations, and information about local philanthropic efforts is a fantastic way to get information about nonprofits to college students. (We spend a lot of time on social media, if you hadn’t noticed.)

Interact With Us on Social Media
For college students, it’s not enough to see what organizations are doing—we want to feel involved! We want our voices heard. Posting on Facebook is a great start to engaging college students, but you can’t stop there. It’s important to engage with college students on social media—‘like’ Facebook status that mention you, tag event attendees in your Facebook and Twitter photos, retweet reactions to your events and programs.

Let Us Donate Online
Online shopping is a miracle. As a college student, it’s saved me time and energy that I simply don’t have. Online shopping is also phenomenal for nonprofits. Online donations offer an easy way for college students to contribute to local or national nonprofits without leaving the comfort of their beds. Additionally, offering monthly donation options is a great way to maintain a relationship with college students. I know I can’t donate $100 at one time, but I can definitely donate $10 a month throughout the entire year.

Work With Our Universities 
Many colleges and universities offer service learning opportunities to students. Service learning focuses on civic responsibility and community involvement. There are few things better than helping a great cause while receiving course credit for it. Working with universities is a great way to introduce college students to what philanthropy is and how they can get involved.

Listen To Us
We’re young, passionate, and excited to help organizations and causes we care about. So, please, listen to us! Create opportunities for college students to contribute ideas to your organization—whether it be an online suggestion box, events on college campuses, or an online survey. This is a great way to gather new ideas and find new board members.

Good luck recruiting and engaging!


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