A Fundraiser’s Journey: How often to ask

Kelly Updike for PCNRC, A Fundraiser’s Journey seriesKelly pic

According to Giving USA, Americans gave $335.17 billion to charity in 2013. And the biggest group of donors, 72 percent, was individuals. Yup, this means you and me.

The three remaining donor groups were foundations at 15 percent, bequests at 8 percent and corporations at 5 percent.

And, great news: Individual giving continued to steadily increase following the recession’s end in 2009.

Giving USA also reported that the majority of gifts, 31 percent, went to religion, followed by gifts to education at 16 percent, human services with 12 percent and gifts to foundations at 11 percent. See a great visual report at http://www.dfwonline.org/userdata/userfiles/file/WI%20Gives/Giving%20USA%202014%20Highlights.pdf

So what?

Well, all these data are good reminders that we need to keep plugging along in asking individuals to support our good work. Individuals comprise the largest giving group and that means they are responding to our Asks.

And the numbers show that those organizations asking more than once also obtain repeat donations.

Say what?

Religious groups are the largest percentage of gifts at nearly one-third. This is Fort Wayne, City of Churches, so many of you attend church and know that each Sunday an Ask is made. So, 52 times a year you are asked and you respond.

Same thing for education: Colleges usually have large and dedicated fundraisers who are regularly in contact with alumni and regularly asking for donations. You support the U!

How often to ask?

All the time. You will not offend; rather, you will inform and receive support.


The postings on this site are my own and do not necessarily reflect the view of the Embassy or the PCNRC.

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