Representing your organization visually can be a complicated dance of how, when, and why you decide to put your nonprofit out there. Who are you hoping to target? Potential members? Larger donors? The individuals you are hoping to serve? D) All of the above?(!) This is a topic we have touched on in many of our Marketing Seminars. Luckily their are a number of “free” tools out there providing important opportunities for sharing, editing, and contextualizing photographs.
During our last seminar this question was an underlying theme that began bubbling to the surface in open discussions. What forms of representation are, in fact, right for your organization? Subsequently, for organizations with limited staff and funding the more essential question becomes, well, who is going to take the pictures in the first place!?
And while only individual organizations can coordinate an ongoing media strategy, we thought it timely to introduce hands-on opportunities for individuals to start thinking about the very practical questions of photography.
To this end, we invite individuals to attend a photography workshop: “Photo Field Trip: Focusing Your Nonprofit’s Image“
Within this session we will explore some of the fundamental building blocks of visually representing your organization through photography. The workshop will be broken down into 3 parts:
- Building a Vocabulary: What are the incremental parts that make a photograph?
- Selecting and Editing an Image: We will take a minor “Field Trip” around the immediate downtown area to take some photographs. We will then return to the Library to practice on free photo editing software.
- Intent and Purposes: Let’s consider what an image is saying about your organization.
- While it is not necessary to bring a camera, we do highly recommend participants bring a high resolution smart phone, tablet, or digital camera so that you may have the opportunity to practice within a group setting.
- If you do bring a camera/device, please be sure to bring any connections you will require to upload pictures to a computer.
- As we will no doubt be practicing with a large range of equipment, please be aware devices you use to take photographs and the computers the library has available may not be compatible. If this is the case we will provide you with photos to practice editing.
A brief disclaimer: This workshop is designed for those who have very little to no experience with photography or using digital cameras on various mobile devices.