Last week, the 59th consecutive edition of Giving USA, the seminal annual report on charitable giving in America, compiled by Giving USA Foundation and its research partner, the Indiana University Lilly Family School of Philanthropy was released.
At an estimated $335.17 billion, total charitable giving from U.S. individuals, corporations, foundations and bequests in 2013 approached the peak seen before the worst of the Great Recession, adjusted for inflation, according to research released today by Giving USA Foundation and its research partner, the Indiana University Lilly Family School of Philanthropy.
Other highlights include:
- Total estimated U.S. charitable giving increased by 4.4%
- Total giving has increased 22.0 percent since the official end of the recession in 2009 (12.3 percent when adjusted for inflation)
- In 2013 per capita giving by U.S. adults reached $1016, and average U.S. household giving reached $2974
Thom Andrews, director of ONEPlace – Kalamazoo Public Library’s Organization for Nonprofit Excellence ties this research into research by author and fundraising consultant and researcher Penelope Burke on Fundraising and summarizes your action steps on this information quite succinctly in his recent post Retain for Gain:
“It may be time to evaluate your donor retention efforts. You can’t afford not to.”
Topline Considerations from Giving USA 2014 about Donors:
- The single largest contributor to the increase in total charitable giving in 2013, over 2012, was an increase of $9.69 billion in giving by individuals (in current dollars).
- Giving increased for three of the four sources of giving. Only giving by corporations declined slightly in 2013, the result of the slow rate of growth in pre-tax corporate profits in 2013, at 3.4 percent.
- Total giving was given a lift by several very large gifts made by individuals, couples and estates in 2013.
- In 2013, giving by foundations increased an estimated 5.7 percent (4.2 percent adjusted for inflation) and giving by bequest increased an estimated 8.7 percent (7.2 percent adjusted for inflation), according to Giving USA. Giving by foundations has increased for the last three years (adjusted for inflation), generally reflecting increases in assets and the increased confidence of grant makers concerning their financial recovery. (Data for giving by foundations are provided by the Foundation Center.)
Giving USA 2014: The Annual Report on Philanthropy for the Year 2013, a publication of Giving USA Foundation, 2014, researched and written by the Indiana University Lilly Family School of Philanthropy. Available at http://www.givingUSAreports.org. – See more at: http://www.philanthropy.iupui.edu/news/article/giving-usa-2014#sthash.CtzYGtqM.dpuf