Marketing Minute – Content Creation

amber recker 3-12

Marketing Minute is a monthly post series by guest blogger, Amber Recker

No matter which marketing channels you choose to tackle, you will need content. I still believe content is king; after all, what do you have without it? And I am not talking about content for the sake of content—it must be quality content. Don’t post just to post—post if you have something to say.

Creating content may seem like a daunting task, but it doesn’t have to be. It’s not easy by any means, but it can be made easier. After years of stressing about what to post and where, I developed a content calendar system that helps keep me organized. I’ve used this method in many different forms for many different organizations.

Here’s how I do it: each month, usually in the third week, I start to organize content for the next month. It takes me about eight to ten hours to compose a month’s worth of content, finding inspiration from frequently asked questions, industry news, agency events and program updates, etc. I focus and craft a cohesive message. Once complete, I schedule all of the content to the appropriate channels using a tool called Hootsuite, which alleviates some of the pressure of having to come up with something new every day. We will discuss tools in an upcoming article. In the meantime, try creating a content calendar for your organization. Start with one week if a month seems too daunting. It will change your life.

Example Content Calendar | CSNI- September 2013 – available as a Google Spreadsheet

You don’t have to post something everyday. Start with a few days a week if it seems overwhelming. Remember, take it slow. If you have questions or ideas for this blog, please email me at I’d love to connect with you on social media too.

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