Last month, we discussed what you need to think about and do before jumping into Twitter. Once you understand how you want to integrate it into your marketing plan, you’re ready to go. Here are some best practices to consider as you create content for your Twitter presence.
1- Watch and learn.
Twitter is easy to use, but developing a strategy for your organization is significantly more difficult. The best way to learn is to watch others, especially companies like yours in your community and industry. Great case studies are available online and you can save a lot of effort by reading about what’s worked for others and what hasn’t before you begin.
2- Use tools for consolidation, tracking and alerts.
Hootsuite and Tweetdeck are two common tools that provide stats and multi account and user capabilities. They also offer scheduling tools to help you manage the time spent on Twitter. It’s easy to get sucked into the vortex, causing you to lose mass amounts of time reading and interacting on Twitter. The scheduling tools built into both Hootsuite and Tweetdeck will help you focus that time.
3- Be informative.
Consumers expect more than entertainment when connecting with a brand online. Be a resource. Teach them things about the demographic you serve. When I was with Cancer Services, I often shared new cancer studies and findings, statistics, and client stories.
4- Listen first, promote less.
Don’t be a “me” monster, a term used for those who are constantly sending out one-sided promotional messages. Tune in to what others are saying and interact with them. Using Twitter to simply promote what you are doing is the equivalent of walking into a party with a megaphone, standing on a table, and shouting your message at everyone.
5- Be authentic.
Simply, be yourself.
6- Have a crisis plan.
What happens if someone miss-tweets? What happens if your organization comes under attack online? You should have a plan of action in case either of these happen.
This is not an exhaustive list, but it’s a good start. Remember, take it slow, have a plan, and most of all, have fun. If you have questions or ideas for this blog, please email me at firstname.lastname@example.org. I’d love to connect with you on social media too.