At last week’s 23 @ 4 program PCNRC’s Marilynn Fauth talked about the importance of regularly evaluating, assessing and then reviewing (or revising) a nonprofit’s fundraising activities.
Begin by asking the following questions:
What’s your development strategy ?
- Does your organization have a written fundraising plan?
How is your budget developed?
Does the board approve an annual budget which has increases in expenses but doesn’t have any thoughtful revenue to off-set those increases?
Are Fundraising activities suggested just because something’s GOT to be DONE, but they are not well-planned; are unrelated or a mismatch to the organization’s mission?
REMEMBER though…Fundraising isn’t just about the money, it’s also about:
Interpersonal relationship building with donors, staff & volunteers
Ability and skill to organize & plan a profitable and successful activity
Reasons and intent: Revenue generating, Friend cultivation
Economic: fiscal responsibility, need and Driving More Revenue streams.
But to prepare a fundraising plan for the future that identifies goals, objectives, strategies, action plans & timetables you must first evaluate what you are currently doing.
Begin by creating a side-by-side comparison of the last two or three years fundraising and income generating activities for your organization. include columns for: income, expenses and profit (or loss) for each activity. Don’t forget to include staff salaries if available or estimable. Fundraising comparison example
Written fundraising plan:
– Must have fundraising goals & organization goals in it and they should be set at the same time.
– Should show how much money is needed to fund specific programs & services, including overhead.
– Should detail which income source generates the most profit and ask what does its future look like?
– Should identify which revenue source is most reliable? Which is least reliable? and Which has the most potential?
– Should include a Fundraising Calendar outlining the organization’s fiscal year fundraising activities and events.
More resources are included in the presentation.