The Coporate Sponsorship Toolkit

The Corporate Sponsorship Toolkit:  Using sponsorship to help people fall in love with your brand

By Kim Skildum-Reid

Anyone trying to get a marketing return from their sponsorship investments will benefit from The Corporate Sponsorship Toolkit.

The Corporate Sponsorship Toolkit book cover“This book is about how to do sponsorship as well as you can possibly do it.  It’s about the strategy, the process and the tools that will get you to best practice.  It’s about the skills you and your team need to open up a gulf between the effectiveness of your sponsorship program and that of your competitors.  By the time you’re done, you’ll have checklists, templates, countless ideas, a to-do list as long as your arm and a reinvigorated sense of excitement about this most amazing marketing discipline.” -Skildum-Reid

You will find chapters on:

  • Strategy development
  • Finding the right partners
  • Dealing with brokers
  • Leverage
  • Ambush prevention
  • Measuring results
  • Structuring your portfolio
  • Government sponsors

and many more…

The Corporate Sponsorship Toolkit has short, easy to read chapters and a “Tools and Templates”  CD-ROM.  This toolkit will make corporate sponsorship easy!

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