Straight from Network for Good:
As your partner in charitable engagement, Network for Good is pleased to share what we’ve learned about online giving across different channels: charity websites, giving portals and social giving sites. We’ve updated The Network for Good Digital Giving Index with insights and trends from Q2 2012. This Index builds on data and observations from The Online Giving Study and is updated quarterly to provide timely and relevant snapshots of the state of online charitable giving.
You can learn more at www.onlinegivingstudy.org/quarterlyindex.
Highlights from the Digital Giving Index Update:
- Overall giving increased for both Q2 2012, compared to the same period in 2011.
- Charity Website giving saw mixed results in Q2 2012, compared to the same period in 2011.
- Charity Websites with branded donation pages achieved 7x more donation dollars, on average, than sites with generic donation pages