X & Y: Gender and Generational Differences in Charitable Giving
Location: Community Foundation of Greater Fort Wayne
Time: 9:00 a.m. to 2:00 p.m. Registration deadline: May 14, 2012.
Fundraisers know that people give differently at different points in their lives. Many also report that women focus on distinct issues, compared with men. In this session, we will hear from one of the leading practitioner researchers in this field, Melissa Brown, about the newest findings about generational preferences for learning about your organization and about giving to it. She will also explore decision-making criteria used by men and women and ways that fundraisers can use this knowledge to present their case to potential donors.
Reposted from INRN – Elkhart County newsletter
This workshop will include presentation, individual opportunities to apply concepts through exercises, and small-group discussions to share knowledge and learning. You will leave with facts and figures about gender and generational differences in giving; ideas of how to apply these when designing appeals or solicitation plans; and a customized action plan for your organization drawn from the exercises.
About the Presenter:
Melissa Brown advises nonprofit organizations in the U.S. and internationally, offering services for fundraising, nonprofit sector research, program evaluation, and project management. She worked nearly 20 years at the Center on Philanthropy at Indiana University, most recently as managing editor of Giving USA, the yearbook of philanthropy published by Giving USA Foundation.
Since January 2011, Ms. Brown has presented national sessions on generational differences on giving, writing successful grant proposals, and giving statistics, and written reports about recent charitable contributions, state-level differences in charitable giving, and gender differences in motivations for giving.
She is chairing the 2012 Think Tank of the Association of Fundraising Professionals, which will investigate recent findings about human decision-making and how they relate to fundraising for charitable organizations.
She earned a bachelor’s degree at Reed College in Portland, Oregon and a Master of Governmental Administration degree at the University of Pennsylvania.