50 A$ks in 50 Weeks

A Guide to Better Fundraising for Your Small Development Shop
by Amy M. Eisenstein, CFRE

In a new In the Trenches book from CharityChannel Press, Amy M. Eisenstein, CFRE, quickly and concisely addresses the basic components of a development plan – and gives readers the tools to implement their own. With numerous sidebars on practical tips, stories from the real world, fundraising definitions, counting your asks, and to-do lists, Amy shows just as much as she tells.

Chapters, topics and tools include:

  • Why everyone in your organization is a fundraiser
  • The Fundraising Cycle – Identification, Cultivation, Solicitation, Stewardship (who knew that soliciting – the ask – is only 5% of the total process?!)
  • Board Members are Fundraisers – How to get your board on board
  • How and when to hire your first development officer
  • When to ask – How to ask
  • Sample graphs and charts that focus efforts where it matters most

Click on the book to go to the Allen County Public Library catalog

– Lettie

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