Slactivists?

No, it’s not a typo.

Apparently, there is an attempt to coin the term “slactivists” for today’s 20-somethings with regard to their involvement in philanthropic causes and organizations.

An article recently posted to Guidestar explains in more detail what a “slactivist” is exactly, and offers many tips on how to engage this group of young people and get them actively involved in nonprofit organizations.

The tips came as a result of a study that explored what causes are important to these 20-somethings and looked at what potential marketing programs might successfully engage this group.

Read the full article here for tips on how to put the “active” in “slactivists”  and get this demographic involved in your organization.

-Megan

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