The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

By Kivi Leroux Miller
658.8 L56N Business and Technology

Divided into four parts:

  • Getting Ready to Do It Right
  • Writing a Quick and Dirty Marketing Plan for a Specific Program
  • Building a Community of Supporters Around You
  • Doing It Yourself Without Doing Yourself In

Chapters offer insight and tips on:

  • Handling crank calls and online trolls
  • Getting your website in good shape
  • Storytelling to spread your message
  • Establishing a social media presence
  • Professional development as a nonprofit marketer
  • Recruiting help from staff and volunteers
  • Includes Glossary of Online Marketing Terms

Click on the book to go to the ACPL catalog and place a hold

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