by Laura Lake, About.com Guide
It is no surprise that in a recent study, it was shown that nonprofit organizations have been setting the pace for the use of social media in marketing since 2007. Why? It’s easy. Social media is a cost-effective option for Nonprofit organizations to market themselves without needing an exorbitant amount of funding.
The report showed that nonprofits were leading both corporations and universities in the use of social media tools. Nonprofits were more familiar with the tools and were using them significantly more often. Nonprofits had even delved into monitoring attitudes of others with regard to the use of social mediums, which is light years ahead of even some fairly large-sized businesses.
An updated study showed that even today 89% of charitable organizations are using some form of social media in their marketing. This includes the use of blogging, podcasting, message boards, social networking, video blogging and wikis. If this research isn’t enough to convince you that social media is a viable tool for your nonprofit organization, consider that 45% of these organizations stated that social media played a very important role in their fundraising strategy.
Want to know why social media works for Nonprofit organizations? Get the rest of the story here.
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