The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture

In her updated and expanded version of The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture, author and fundraiser Laura Fredricks offers a step-by-step approach to making the ask.

Divided in two parts (What do I need to Know Before I ask? and How Do I Make the Ask?), The Ask outlines the process with chapters on:

  • What Does Money Mean to You?
  • How Do I Know Who to Ask and When to Ask?
  • Asking for a Cause – Small and Large Charitable Gifts
  • Handling the Responses to the Ask
  • Following Up with Each and Every Ask

Fredricks offers sample dialogues to prompt “asking” conversations along and frames the book with her list of Ten Things to Know about Every Ask.

Look for the password protected web resources that include sample case statements and business planning resources.

Interested? Check out this quick ABCNews interview where Fredricks discusses The Ask: The Art of Asking for Cash

Click the book to go to the ACPL catalog and place a copy on hold.

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